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Trade only

Distributors and export partners

Sunday is a lightly sparkling 250ml functional drink with famous faces built into the business and an audience that already moves product. The first run sold through in week 1 on £0 paid media. This page is for the wholesale, distribution and export partners we want to grow it with.

Three Sunday cans on a sandy beach between deckchairs

cans sold through, first run

stores in the launch estate

paid media spend

flavours

Sell through, proven

30 stores. 1 week. Gone.

Sunday's first production run sold through in its opening week across a 30 store launch estate, with no paid media behind it. The social reach drove footfall, national press followed, and retailers started calling. That is the job a challenger brand has to do for a buyer: earn its space by moving off the shelf, not by sitting on it.

Sunday cans and fruit splashes on a sunny beach

Routes to market

Grocery multiples

National and regional supermarket estates, phased store by store.

Convenience and symbols

Impulse chillers where a bright can and a famous face do the selling.

Wholesale and cash and carry

Volume routes into independents across the UK.

Leisure, gyms and events

Event bars, gyms and venues with a sober curious crowd.

Online and marketplaces

Marketplace approved, with direct online sales to follow.

Export partners

Distribution partners ready to take Sunday beyond the UK.

What a listing comes with

We don't drop off a pallet and disappear.

Every listing gets a launch plan built around the account. Depending on the partner, that can include:

Celebrity activation days

In store appearances and sampling built around your launch.

Social launch support

Creator content sending our audience to your stores.

PR and press

National press moments around new listings.

The Sunday Club

A founding community who go looking for the can.

Point of sale

Display and POS support, agreed per listing.

A range that grows

New flavours and formats offered to listing partners first.

The range

3 flavours. Made to stop a shopper mid aisle.

Sunday Raspberry and Rooibos pink and purple can

Raspberry & Rooibos

Tart, ruby red and bright.

Sunday Blood Orange and Hibiscus orange can

Blood Orange & Hibiscus

Sun soaked citrus with a floral lift.

Sunday Mango and Chamomile yellow and green can

Mango & Chamomile

Golden, mellow and smooth.

  • 250ml can
  • £2.00 RRP
  • 25mg CBD
  • 7.5mg fibre
  • No added sugar
  • Low calorie
  • Vegan
  • Recyclable aluminium
  • 18+ only

What you get with access

  • Trade pricing and case configuration
  • Spec sheets and barcodes
  • Availability and lead times
  • Launch plan template
  • The full trade briefing including confirmed retail partners and activation calendar.

Let's get Sunday on your shelves.

Tell us who you are, where you sell and the volumes you have in mind. We come back with trade pricing, case configuration, availability and a launch plan built around your stores.

We review every request by hand. Once approved you get a sign in and your pack appears in your account.