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Press kit

Story, founders and assets for editorial use.

The story

Sunday Brands is a UK multi ingredient product house. We started with a can and sold 10,000 of them in a single week without spending a penny on marketing. Today we make 12 formats with a growing line of active ingredients, sold under the Sunday Brands name and under partner brands built from our formulations.

Three mates, one can

How Sunday started

Three people from three different industries whose paths crossed by chance, then kept crossing until it stopped being chance. Pharma, clinics, finance. Big corporate careers, and all three of us done with them.

The friendship came first. The businesses came after, and not all of them worked. What kept us going through the ups and downs was the same thing that keeps us going now: Robin's ideas, Wilson's "fine, I'll make it work", Aniqa making the money stretch, and Robin's jokes, which are better than his ideas and he knows it.

Sunday came from a simple observation. People wanted a night out without the hangover, functional ingredients were going mainstream, and nobody had made a can you'd actually want in your hand. So we made one.

We knew we'd hit something when the trial run sold out in a week and the messages started arriving from people with bigger followings than ours. We hadn't pitched anyone. They came to us.

We want to build Sunday with people who think the same way, and to give some of it back as we go. That's the whole plan.

Founders

Sunday founders Wilson, Aniqa and Robin seated together
Wilson Blaney, Co-founder | Operations & ComplianceWilson Blaney

Co-founder | Operations & Compliance

Wilson spent 20+ years running quality in pharmaceutical manufacturing, including Global Head of Quality for a FTSE 100 consumer brand, with earlier work at GSK, AstraZeneca and Sanofi. He led one of the largest CBD novel food dossiers submitted to the FSA, covering 860+ SKUs and 250+ formulations across 12 formats. At Sunday he is the reason every product stands up to a retailer, a regulator or a trading standards officer.

Aniqa Shah, Co-founder | FinanceAniqa Shah

Co-founder | Finance

Aniqa runs the money and the machine behind Sunday. Pricing, cash, suppliers, contracts and the hundred small decisions that decide whether a brand scales or stalls. She is the reason Sunday sold its first 10,000 cans in a week without a marketing budget and still made the numbers work. If a deal reaches Sunday, it has already been through Aniqa.

Robin Emerson, Co-founder | PartnershipsRobin Emerson

Co-founder | Partnerships

Robin is the front of house. He builds the relationships that get Sunday on shelves and into the room, with retail buyers, distributors, talent and the people shaping how the UK talks about cannabis. Before Sunday he built and ran businesses on the clinical side of the UK cannabis market, so he knows both ends of the chain, from patient to checkout.

The press kit

Boilerplate and fact sheet · Founder and faces bios with photos · Product renders and lifestyle photography · Video · Brand marks and usage · Story angles · Downloadable zip and PDF

We review every request by hand. Once approved you get a sign in and the full kit appears in your account.

Coverage

As featured in

Writing about CBD

A note for writers. Sunday is a soft drink containing CBD and is sold as a food, not a medicine. Please don't attribute health benefits, treatment or relief claims to the product, as UK law does not allow them and we would have to ask for a correction. The FSA advises healthy adults take no more than 10mg of CBD a day. Sunday is 18+ only and not recommended during pregnancy or breastfeeding. If you want a quote on the regulatory side, Wilson is happy to talk.

Press contact

wilson@sundaybrands.co.uk
robin@sundaybrands.co.uk
aniqa@sundaybrands.co.uk

We reply within 1 working day