Manufacturing runs
Cans in the warehouse before the orders land, rather than after.
Open round
Investors
Sunday's first production run sold through in its opening week on no paid media, and retail started calling. What stands between the brand and the next stage is inventory, activation and the working capital to hold both. The private investment briefing explains the round. Request access below.
SKUs in our novel food dossier
formulations
cans sold through from the first run
social views
of reach from non followers
formats behind the can
Proof, not promises
This isn't an idea on a deck. Sunday is already moving.
The first production run sold through in its opening week on sale, on no paid media. The social numbers followed, national press followed, and retail started calling. This is a brand with proof behind it, not a pitch.
Where the money goes
Inventory, retail, and the brand engine behind them.
Broadly, the capital does 6 jobs:
Retail activation
Launches, in store execution and the people to run them.
Working capital
Headroom across production lead times and supplier terms.
Brand and content
The creative engine that produced 1.2M views on no paid media.
The Sunday Club
Scaling the founding community that sells direct, at full margin.
Future Sunday products
The novel food dossier behind the can, and everything that comes after it.
The Sunday universe
Drinks first. Never drinks only.
Sunday Drinks
The product that introduces people to the brand.
The Sunday Club
A limited founding community that turns customers into people who belong to Sunday.
Sunday Residents and Partners
The personalities helping build Sunday from inside the brand.
Sunday Live
Our planned 2027 festival, a physical home for the Sunday community.
Future Sunday products
New formulations, formats and categories beyond the original can.
White label
Partner brands built from our formulations, a second revenue route.
What you get with access
- The investment briefing
- Use of funds
- Operating model, cap table and forecasts under NDA
- A conversation with the founders.
Want to see the numbers?
The briefing, operating model, cap table and full use of funds are shared with qualifying investors under NDA. If the shape of this is interesting, the next step is a conversation.
We review every request by hand. Once approved you get a sign in and your pack appears in your account.
This page is an invitation to request information, not an offer of securities, an inducement or a financial promotion, and is not directed at the general public. Any investment would be subject to contract, due diligence and legal documentation and carries the risk of total loss of capital.